Mobile photo of Shady Grove Metro stop with the CSX train in the background. Playing around with a few border options to see if I like it for device photos.
Brian Solis is one of those thought leaders that sticks to his guns and digs into a topic. All the talk of social media ROI and influence he outlines some things to think about that we already know but may not practice. If you put your time into social media with content, conversation, and community thought among peers or professionals, you reap what you sow. What are you doing with your social media efforts to effectively reach your goals? You do have a strategy, right?
No matter how hard we try, we just can’t build a customer-centric organization if we do not know what it is people value. Social media are your keys to unlocking the 5I’s of engagement to develop more informed and meaningful programs:
1. Intelligence – Learn about needs, wants, values, challenges
2. Insight – Find the “aha’s” to identify gaps
3. Ideation – Inspire new ideas for engagement, communication, new products/services, change
4. Interaction – Engage…don’t just publish, bring your mission to life
5. Influence – Influence behavior and in the process, become an influencer
- @BrianSolis | (e)BRIANSOLIS
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I use lists on Facebook to monitor updates for friends, professional contacts and news aggregation (vs. Google Reader). Eric shows how to make that work for you for dollars. Worth a read to see it from a marketing perspective. Here's one method that can be used to quickly monetize your Facebook friends list. Read the entire post and grab the free video training...But what we’re talking about here is developing a means to let people know about what you’re doing in business that really encourages them to “stay on the business track” with you even tho it’s your profile and it’s supposed to be for “friends.” - Eric Walker Read more at www.scoop.it |
Mobile pic of gas prices from April 2011, Maryland.
“Not all of us can do great things. But we can do small things with great love.”
— Mother Teresa
Why would any PR firm take on a major client like Facebook and send out stories to significant media outlets without knowing they need to disclose the client name(s) when wording suggests a direct "attack" on a competitor? Just because the client is Facebook doesn't mean you go off the moral road or against company policy. You know Facebook is notorious for privacy issues and ass backwards approach to releasing changes with security in mind, so it only makes sense to ask questions and spin a story that won't require a PR firm to hire a Crisis PR firm down the road.
Yes, Google wants in on that social graph; yes, Facebook is holding keys to the social future that its young leaders and development team have no real proven experience how to substantially implement. This is no reason to run digital black-ops against the competitor and cry later, "We should have known to do it differently" as if Zuckerberg is an 8 year old that decided to play with that bag of fireworks he was told 100 times never to touch. Don;t let the young face of the future fool you. He is getting by on mistakes that if you, I or any small business were to make would be buried for it!
If the social graph is so "social", why is it an issue for Google to use what is apparently already accessible? NEW YORK (CNNMoney) -- "Google quietly launches sweeping violation of user privacy!" screamed the all-caps headline of an e-mail that popped into journalists' and bloggers' inboxes last week. |
The e-mails were meant to whip media outlets into a frenzy -- but the effort backfired when journalists found out that that the anti-Google campaign, conducted by PR giant Burson-Marsteller, was paid for by Facebook. |
Welcome to a new level skullduggery in the growing war between Facebook and Google. |
At stake is one of the most valuable data sets in existence: The social graph. It's a map of the connections between you and everyone you interact with. Facebook has it. Google has pieces of it, and wants more. That puts the two companies on a collision course. |
Stealth war: Last week, Burson began to circulate e-mails alleging that Google is using a little-known Gmail feature called Social Circles "to scrape and mine social sites from around the web ... and share that information" without users' knowledge or consent. |
The campaign started to unravel on May 3, when Burson pitched the idea to influential privacy blogger Christopher Soghoian. |
In its e-mail to Soghoian, the firm offered to "assist in the drafting" of an op-ed piece and pitch the article to media outlets including the Washington Post, Politico, and the Huffington Post. |
Facebook's mea culpa: A Facebook rep told CNNMoney via e-mail that "no 'smear' campaign was authorized or intended." |
Facebook admitted that it had hired Burson "to focus attention on this issue," and the company said it now realizes it should have handled the situation "in a serious and transparent way." |
New CEO Larry Page is clearly committed to stepping up Google's social game. An all-staff memo sent out last month, first reported by Business Insider, puts employees on notice that a chunk of their annual bonus this year will be tied to how well Google does this year at executing on its social strategy. |
Hard to understand how this would happen in a country that produces such interesting technology minds. As the worlds third largest Internet population you would think companies and ISPs would be prepared for expansion. I wonder if they will outsource resources to the U.S. to help build out improved infrastructure? While most countries have been experiencing a rise in average Internet speed due to new technologies, India suffered a 9.1 percent decline in average Internet connection speed in 2010, bringing it down to 0.8mbps. |
The fastest Internet connections in the world are ironically located in Asia as well. South Korea places first with an average connection speed of 13.7 Mbps and Hong Kong comes in second with 9.4 Mbps followed by Japan with 8.3 Mbps. These are called ‘high broadband’ as it crosses the 5 Mbps threshold. |
India has the world’s third largest Internet population with over 100 million users as of December 2010 despite having one of the world’s lowest Internet penetration levels at 8.4%. Although Internet penetration is starting to increase in India, the quality of the connections remains to be poor, which could be a potential setback for businesses that depend on high speed Internet. |
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